WAYBACK
The Evolution of Viral Content: From “Bad Day” Videos to Ocean Spray Skateboarding
[Video: Bad Day]
Remember the "Bad Day" video? If you were around in the early days of viral content, it’s likely you do. Before YouTube or TikTok, viral videos spread through email chains, crashing servers and creating buzz in ways that seem almost quaint by today’s standards. The “Bad Day” video, featuring a frustrated office worker smashing his computer, was one of the first viral videos to be passed around digitally—through email. Back then, the video had to be in a smaller MPEG format to be shared via email, a far cry from the high-resolution, instant-streaming culture we live in now.
The “Bad Day” video might feel ancient compared to today's viral hits, but it was a hallmark of a new kind of content-sharing phenomenon. Email was the platform, and though it was limited, it set the stage for what would later evolve into the social media frenzy we see today. People would forward these videos to coworkers or friends, and pretty soon, the “Bad Day” video was everywhere. It even made its way into TV shows and other digital compilations, becoming part of pop culture history.
Fast forward to today, where viral content spreads in the blink of an eye across platforms like YouTube, Twitter, and Instagram. A perfect example of modern virality is the now-iconic video of a man named Nathan Apodaca, or “Doggface,” skateboarding down a highway while drinking Ocean Spray cranberry juice and listening to Fleetwood Mac's Dreams. What started as a casual TikTok video quickly became a global sensation, with even Mick Fleetwood himself recreating the scene. The spread of that video wasn’t limited to emails or even social media—it became a symbol of optimism during the COVID-19 pandemic.
From humble beginnings in email inboxes to massive cross-platform sensations, the essence of viral content hasn’t changed—it’s about connection, shared experience, and tapping into something relatable. What started with a grainy MPEG file has now evolved into a multi-platform experience, but the spirit of sharing and connection remains the same.
FEATURED IN PODCAST EPISODE 02