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YouTube's Big Move:
Organizing Content Like Netflix

Holding up a phone with the YouTube app opened
[Image: Szabo Viktor]

YouTube is stepping up its game by revamping its TV app and introducing new features that allow creators to organize videos into episodes and seasons. This Netflix-like approach could open up new possibilities for creators, especially those producing series-based content.

 

For years, creators on YouTube have built massive followings, but much of that content has been in the form of podcasts, vlogs, or one-off videos. Now, YouTube's new layout allows them to develop more narrative-driven series, offering a more structured, episodic format. Think of it as a potential playground for independent filmmakers to showcase their content, giving them a chance to transform their YouTube channels into mini Netflix pages, complete with cinematic previews and series pages.

 

With this shift, we might soon see breakout narrative content produced by independent creators right from their homes. The tools and platforms are aligning, and with more kids watching YouTube than traditional TV, this move could be the next big thing in digital storytelling.

 

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