Just like the river for which it was named, Red River Financial has become a Midwestern institution, committed to helping people achieve their financial goals. We helped them modernize their website, with a clear story, and brand look and feel that reflected the professionalism, expertise, and reliability of its financial planning services.

We partnered with branding agency Adaptive Studios on this project. 

Story-focused content

Through MadeDaily’s content-first methodology and Adaptive’s brand strategy and writing, we uncovered Red River's services, track record, and unique value proposition. This background provided the foundation for a revamped information architecture and wireframes. The website captures Red River’s origins and refocuses its services with clear messaging.

A trusted brand experience

The design was crafted to convey trust, professionalism, and reliability. We leveraged the brand design system, color schemes, layouts, and imagery to build a website that reinforced the established reputation of Red River Financial.

The user interface was designed to be simple and intuitive. We implemented user experience best practices to ensure that clients could easily navigate the website, access information, and engage with the financial planning resources provided.

A successful brand, re-imagined

MadeDaily's collaboration with Adaptive and Red River Financial resulted in the successful development of a secure website that not only met their financial industry technical requirements but also elevated the brand's online presence. This focus on design and security has positioned Red River Financial as a trusted advisor in the digital landscape of financial planning.

A secure, software-driven approach

Red River chose MadeDaily to power its website, based on our software's ability to build a custom website quickly and affordably while maintaining functionality. Given the sensitive nature of financial information, security was a top priority. MadeDaily websites are mobile-friendly and include robust security measures, encryption protocols, and secure user authentication, to safeguard client data and maintain regulatory compliance.