PACE Loan Group (PLG) is a Minnesota-based commercial real estate business lender, specializing in a state-by-state financing tool called Commercial Property Assessed Clean Energy (C-PACE). We enhanced their website experience by providing ways for clients to find lending options by state and learn about C-PACE funding options through successful project examples.

It was important to elevate PLG as an approachable industry leader with a website experience designed to encapsulate PLG’s refined brand image “Real People/Real Capital.”

Evolving an Established Brand

The homepage welcomes users to PLG’s new brand, with moving pictures, an interactive map to find financing by state, access to successful project transactions, and C-PACE qualifying improvements content.

This is the second MadeDaily website for PLG, we are lucky to have been their partner and website platform of choice from their inception.

Showcasing Real People / Real Capital

We leveraged the MadeDaily stories engine to showcase PLG’s experience – with transaction posts, compelling case studies, testimonials, insights, and expert team bios. 

The MadeDaily stories engine powers articles, blogs, stories, bios – whatever content you need. Each story collection can have a separate summary view with multiple detail views and stories can be organized by categories, with each category displayed on your page.

Navigating C-PACE Complexities

With C-PACE programs varying across 50 states, PLG faced the daunting task of communicating this information to customers. We developed an interactive map with content-specific state pages. This intuitive functionality enhances the user experience and reinforces PLG's commitment to transparency and accessibility.

MadeDaily Powered Content

MadeDaily's no-code website software was the perfect fit to power PLG’s custom brand. Each page was designed and built around the content. As you go from page to page, PLG’s new brand is revealed.

MadeDaily software allows us to build custom brand designs, eliminating the need to hack existing templates like you have to do on other platforms.

Maintaining a Core Sales Strategy

For PLG, tailoring a financing package specific to the client’s needs requires care from quote to close. To find leads, and track prospects, we used a MadeDaily Hubspot form integration. Leads are captured in a branded page and fed directly into PLG’s Hubspot database.

Beautiful and Functional on All Devices

MadeDaily software makes sure that PLG website looks great on all devices. By using MadeDaily master pages and global content components we can swap website header navigation, footers, and call-to-action content based on each device break point.