When it comes to website tracking, compliance with the GDPR is essential, especially for businesses operating in or serving customers within the European Union. However, not all tracking requires explicit consent notifications. For instance, cookies used solely for the functionality of the site, such as shopping cart tracking or log management, do not require notifications.

But when using tools like Google Analytics or Facebook Pixels, which track users for advertising purposes, it's important to notify users. These tools place cookies to follow users across different websites to serve targeted ads. While some smaller companies might choose to ignore GDPR, thinking they won't face consequences, this approach is risky.

Privacy is a fundamental right, and businesses should be transparent about their tracking practices. For those concerned about usability, opting for privacy-conscious analytics software can help avoid the need for notifications while ensuring a smoother user experience. If your website uses tracking that requires consent, be upfront and ensure your notifications are clear and legible to maintain user trust.

At MadeDaily, we prioritize your privacy and strive to keep your online experience as transparent as possible. Unlike many other companies that track users across the web for advertising purposes, we keep things simple. The only tracking we do is for necessary functions—such as shopping carts and log management—to ensure your experience on our site runs smoothly.